True Blue Coffee Roasters: A Message From Our CEO

A MESSAGE FROM OUR CEO

True Blue Coffee Roasters started with the premise that ethics must prevail in our business.
Our first goal was to promote Fair Trade Coffee in order to increase the demand for a product
that pays decent dividends to the farmers producing the green beans. We further defined our
mission to sell only Organic coffee, because we have an obligation to our customers to do
them no harm.

We are fortunate to have a Roast Master whose passion for coffee is second to none. Robert
Luzader, also known as Roastmaster Rob, knows the natural characteristics of each type of
bean and he has learned how to roast each coffee so their best qualities are brought to the
forefront. His natural skill has led him to create blends that allow each beans character to
shine through while simultaneously enhancing all of the other coffees in the blend.

I urge you to step outside your normal coffee preferences and try something a little different.
Go for a darker or a lighter roast than you normally drink; try a variety from a different
country. Each and every coffee is unique, so broaden your horizons. I used to think
decaffeinated coffee was the next thing to undrinkable, and then I tried our Ethiopian Sidamo
Decaf by accident. It was so good I didn’t know it was decaffeinated until I asked for some
to bring home.

I promise that True Blue Coffee Roasters will always operate in an ethical manner to provide
you with the best Fair Trade Organic Coffee money can buy. If you have any questions or
comments please contact us directly and I promise we will do our best to answer your
questions or address your comments. One more thing, excellent quality should not be
reserved for the wealthy. We produce one of the finest products available at a price many
people can afford.

Enjoy, I look forward to hearing from you.

Sincerely,

Richard C. Smith
Co-founder and CEO
True Blue Coffee Roasters