TBCR Announces The Successful Lauch Of Their Redesigned Web Site

True Blue Coffee Roasters Announces The Successful Launch Of Their Redesigned Web
Site TrueBlueRoasters.com

Old Fields, WV, February 4, 2008 -- True Blue Coffee Roasters, the Organic Fair Trade coffee
roaster, today announced the successful launch of the redesigned TrueBlueRoasters.com web
site. The Old Fields, WV-based company last launched its original web site in July 2006 and
became one the first 100% Fair Trade coffee roasters to go online that was headquartered in
the state of West Virginia.

The newly designed site has enhanced capabilities to make online shopping for their entire
line of Organic Fair Trade coffees a very easy process for customers. The redesigned site
features an easy and secure single page checkout that dramatically cuts the customers' time
spent in the checkout process.

"True Blue Coffee Roasters has already created a strong brand, and a name that is
synonymous with high-quality and great customer service," said Mark Murphy, chief marketing
officer for True Blue Coffee Roasters. "The next steps are to refine that brand on-line, and
strengthen our position as the finest Organic Fair Trade coffee available on-line and in retail
stores, cafes, restaurants, hotels, and other fine establishments."

The web site will also be a source of information to the growing number of wholesale
accounts that True Blue Coffee Roasters supplies. The company is now approaching 100
wholesale accounts in several states in the U.S.

With their new enhanced online presence, along with their growing sales force, True Blue
Coffee Roasters has made significant strides in acquiring market-share in the
highly-competitive gourmet coffee industry.

"With our highest-quality line of Organic Fair Trade coffees, our rapidly growing on-line
presence, and our ambitious sales force, we hope to continue to expand even more rapidly in
2008." said Murphy.

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit their website at http://www.trueblueroasters.com.

Contact Information
True Blue Coffee Roasters
Robert Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Robert Luzader should
contact (304) 434-4102 or info@trueblueroasters.com