True Blue Coffee Roasters Partners With Potomac Highlands Animal Rescue

True Blue Coffee Roasters Announces Ongoing Partnership With Potomac Highlands
Animal Rescue

Old Fields, WV, February 28, 2008 -- True Blue Coffee Roasters, the Old Fields, West Virginia,
Organic Fair Trade coffee roasting company, announced today a unique partnership with
Potomac Highlands Animal Rescue.

True Blue Coffee Roasters will be holding various events and fundraisers throughout the year
to raise awareness, as well as much-needed funds, for the animal shelter.

The Potomac Highlands Animal Rescue is a no-kill shelter located in Mathias, WV. They work
tirelessly to combat animal abuse, as well as raise awareness of the problems faced by
endangered animals. Throughout the year they lobby for county level legislation to help
protect animals that have been abused.

“From the beginning, I knew we were going to locate a local charity to give back to the
community that has been so generous with us,” Rob Luzader, chief operations officer for True
Blue Coffee Roasters, said. “As an animal lover, this just seems to be the perfect fit for us.
All combined, the owners of True Blue Coffee Roasters have 9 cats and 2 dogs. “Some of
those cats are mine,” Luzader said. “In fact, Jasper’s Java is named after a cat we rescued. I
even keep a picture of the last kitten we rescued, Baby Noot, on my desk in the shop, just
so I can see her while I’m at work.”

Linda Scott, founder of Potomac Highlands Animal Rescue, is thrilled to partner with True Blue
Coffee Roasters. “There is so much that we can do, but we are limited by lack of funds. The
more funds we can raise, the more we will be able to do to help abused animals.” Animals
taken in at the shelter aren’t put in a pen and forgotten. “The animals that we take in are
given food, comfort, stimulus and love until we find an appropriate home to adopt them. Very
seldom do we see a dangerous animal. With a little encouragement and attention, unruly
animals usually leave us as peaceful house pets,” Scott continued.

To begin raising funds, True Blue Coffee Roasters will be putting their Mountain Morning
Breakfast Blend on sale throughout March, 2008. “We will be selling 12 ounce bags of the
blend, with profits going to the shelter,” Rob Luzader said. “We look forward to working with
this wonderful cause, and encourage others to get involved as well. Throughout March, 12
ounce bags of our Mountain Morning Breakfast Blend will be on sale for $7.99, with all of the
profits going to the shelter.”

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit TrueBlueRoasters.com at http://www.trueblueroasters.com.

Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should contact
(304) 434-4102 or info@trueblueroasters.com