TBCR Announces Strengthened Commitment To Fair Trade Practices

True Blue Coffee Roasters Announces Strengthened Commitment to Fair Trade
Practices

Old Fields, WV, March 05, 2008 -- True Blue Coffee Roasters, the Old Fields, West Virginia,
Organic Fair Trade coffee roaster, announced today the company's strengthened commitment
to Fair Trade practices and urged more businesses to follow.

Richard Smith, CEO of True Blue Coffee Roasters, highlighted the steps his company is taking
to promote Fair Trade coffees. “At it’s core, Fair Trade practices help our industry
immeasurably. From providing coffee farmers and co-ops a decent price for their crops, to
the aid in sustainable agriculture, Fair Trade practices are giving our customers consistently
great coffees. But there is more to Fair Trade than just fair prices,” he added. “Fair Trade
practices include the promotion of fair labor conditions, the promotion of direct trade for
farmers and co-ops, as well as promoting community development and environmental
sustination.”

All of the coffees sold by True Blue Coffee Roasters are certified as Fair Trade by TransFair
USA. TransFair USA is the only independent, third party certifier of Fair Trade products in the
United States. TransFair USA utilizes an audit system to track products from the farmers and
co-ops, to the finished products put out for sell. “Look for the Label” is the TransFair slogan
of choice. All products that carry the TransFair certified logo have been verified as meeting
all the stringent requirements of Fair Trade products.

“We are extremely pleased to work with an organization such as TransFair USA,” Smith
continued. “With the TransFair label on our products, our customers are assured that the
coffees they are purchasing, are coffees that will help the farmers and their communities. We
encourage others to add Fair Trade products to their current line-up of products. Many
businesses claim to sell Fair Trade products, but when you look at their total inventory, it is
usually less that 4-5% of their total product makeup.”

When True Blue Coffee Roasters recently contacted several stores to inquire about Fair
Trade products on their shelves, they were shocked to find out many had no idea what they
were talking about. “It truly was shocking to realize how many stores have not heard of Fair
Trade practices and products. We realized right away that this was a great time to start
educating people about Fair Trade.” Smith said. “Through our website, and directly through
our roast house, we provide as much information to people as we can. If we all would take
the time to add a few products here and there, before long we would have a steady supply
of Fair Trade products readily available for customers. Once again, we challenge other
companies to begin adding Fair Trade products to their shelves. Fair Trade products also
include tea, herbs, chocolate, fruit, sugar, rice, and vanilla. It isn’t just about the coffee,
although we do encourage store owners to include Fair Trade coffees.”

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit TrueBlueRoasters.com at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should contact
(304) 434-4102 or info@trueblueroasters.com