True Blue Coffee Roasters Brings Awareness To Earthstock 2008

True Blue Coffee Roasters Brings Awareness To Connecticut's Earthstock 2008 With
New Fair Trade Organic Coffee Blend

Old Fields, WV (Press Release - March 10, 2008)
True Blue Coffee Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee roaster,
announced today a new limited edition Fair Trade Organic Coffee blend to promote awareness
of Connecticut's Earthstock 2008, an environmental festival scheduled for April 20, 2008 at
Norton Park in Plainville, CT.

The new blend, named Connecticut's Earthstock 2008 Coffee Blend, begins a partnership
between True Blue Coffee Roasters and the Plainville Conservation Commission to bring
awareness to Earthstock 2008 and support charitable donations to eco-friendly organizations
in local communities.

Estelle Carenza, Plainville Conservation Commission member and chairperson of Earthstock
2008 said, "The new Earthstock 2008 Coffee Blend from True Blue Coffee Roasters is a great
way to get the word out about what the event is all about, as well as promote organics and
sustainability. I'm looking forward to helping enlighten the public about how Fair Trade relates
to the event...and it's an honor!"

Mark Murphy, chief marketing officer for True Blue Coffee Roasters said, “Earthstock has been
Estelle's passion for 2 years. She has worked tirelessly promoting awareness to how local
communities can make a difference to the environment. When she approached True Blue
Coffee Roasters about becoming involved in the event, we jumped at the chance. Estelle also
graciously reserved a spot on stage for Charothy Hendrick, the area's True Blue sales
representative, to be a guest speaker on the positive effects of Fair Trade.”

The Earthstock events have become a priority for Ms. Carenza. As a new member of the
Plainvillle Conservation Commission, she realized the need to promote awareness and
education to the local community about environmental damage they unknowingly do as
consumers. She founded Earthstock to help promote businesses with eco-friendly values and
products.

The previous Earthstock 2007, under Ms. Carenza's guidance, was an overwhelming success
and Earthstock 2008 has already outgrown the original location. Her vision is to continue to
aggressively grow the annual Earthstock event into a regional Earth Day celebration, possibly
a 'New England' Earthstock.

About Earthstock 2008 In Plainville, CT
Sponsored by the Conservation Commission, Earthstock is an annual Plainville, CT,
environmental festival to commemorate Earth Day. Outgrowing its previous location,
Earthstock 2008 has moved to the larger Norton Park and will be held on Sunday, April 20,
2008 from 10 a.m. to 4 p.m. This year's event features a solar-powered stage from Solar Jam
Productions. The event includes various performances and presentations, including a chorus
from Toffolon School and other entertainment. Any group interested in participating or vendor
wanting to show products can visit the Earthstock web site at http://www.
earthstockplainville.com

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit TrueBlueRoasters.com at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should contact
(304) 434-4102 or info@trueblueroasters.com