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Introducing True Blue Coffee Roasters Organic Fair Trade Nicaraguan SHG Coffee

Old Fields, WV, July 18, 2007 -- Committed to supporting environmentally friendly coffee
farms and raising awareness about the importance of Fair Trade, True Blue Coffee Roasters is
featuring an Organic Fair Trade Nicaraguan SHG as their “Coffee of the Month” for August.
SHG, which stands for Strictly High Grown, is grown at altitudes of 3,000 to 4,000 feet. “At
these altitudes, the coffee matures more slowly and you don’t get the acidic bite reminiscent
of lower altitude Central American coffees”, co-owner Linda Keller explained.

“Most SHG coffees are shade grown”, she continued. “Shade grown coffees are beneficial for
wildlife, especially tropical birds, who use the tree tops for nesting. These qualities are
important to us, as we strive to promote social and environmental responsibility.”

After years of being ravaged by civil wars and hurricanes, Nicaragua is once again producing
high quality coffees. For quite a few years, the coffee production in Nicaragua suffered a
serious decline in production. Through Fair Trade practices, the region is once again
producing a sustainable coffee crop, and introducing some fantastic coffees to the world
market.

Nicaraguan SHG coffee is exquisite in its own style. It possesses a restrained acidity coupled
with a round, full, bouillonesque body. With a variety of fruity undertones, Organic Fair Trade
Nicaraguan SHG is a proven winner sure to please the most demanding of palates.


About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit their website at http://www.trueblueroasters.com

Contact Details:

True Blue Coffee Roasters
Richard C. Smith-CEO
PO Box 202
Old Fields, WV 26845
304-538-7008
info@trueblueroasters.com
http://www.trueblueroasters.com

©  2008  True Blue Coffee Roasters, Old Fields, WV 26845
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Home > About Us > Press Releases > 2007 Archive > Press Release 07/18/07
True Blue Coffee Roasters coffee is 100% Fair Trade Certified by TransFair USA- wholesale and online.
Premium Organic coffee from 100% Fair Trade
Arabica beans. $4.99 shipping with online orders!