TBCR Press Release: Continues Successful National Sales Expansion

True Blue Coffee Roasters Continues Successful National Sales Expansion

Old Fields, WV, August 11, 2007 -- In continuing the successful national expansion of their
popular Organic Fair Trade line of gourmet coffee while also raising awareness about the
importance of Fair Trade, True Blue Coffee Roasters proudly announces the newest personnel
additions to the True Blue Coffee family.

Mark Murphy has joined the True Blue Coffee team as the new Chief Marketing Officer. With
an extensive background in marketing and sales, Mr. Murphy will be a great asset to True
Blue Coffee Roasters. “We were very lucky to acquire Mark,” Linda Keller, a co-owner of True
Blue Coffee Roasters said. “We needed help in the marketing arena, and Mark has already
gone above and beyond what we expected.”

Taylor Kuykendall and David Polinski have also joined the True Blue Coffee team as sales
representatives. Mr. Kuykendall, a journalism major at Marshall University, will assume the
responsibilities of sales in the Moorefield, WV area, as well as the Huntington, WV area.
“Taylor is a very bright individual with an outgoing personality. He should do well in the sales
of coffee,” Ms. Keller said. “We look forward to what he will accomplish.”

David Polinksi is the newest sales representative in the Bridgeport, WV area. His
responsibilities will also include the Clarksburg and Morgantown areas in West Virginia. “Mr.
Polinksi’s background as a DJ and a musician, along with his personality and exuberance,
makes him a perfect fit for True Blue Coffee Roasters,” Ms. Keller went on. “We are very
proud to have both Taylor and David working with us.”

To welcome Mr. Murphy, Mr. Kuykendall and Mr. Polinski, to the team, True Blue Coffee
Roasters has lowered the price of the “Coffee of the Month” for August, which is a
Nicaraguan SHG, to $6.99/lb. This sale will last through August 31, 2007.

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit their website at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Richard Smith- Chief Executive Officer, Robert Luzader- Chief Operations Officer
27 Top Of The Hill Lane
PO Box 202
Old Fields, WV 26845
Phone: 304-538-7008
Email: info@trueblueroasters.com

Media who wish to obtain a True Blue Coffee Roasters Media Kit and/or request interviews
with Richard Smith and Robert Luzader should contact (304)538-7008 or
info@trueblueroasters.com