TBCR Press Release: Announces Excellent Results With ISR Program

True Blue Coffee Roasters Announces Excellent Results With Independent Sales
Representative Program

Old Fields, WV, August 24, 2007 -- True Blue Coffee Roasters, the Old Fields, West-Virginia-
based Organic Fair Trade coffee roasting company, is continuing their successful National
Sales Expansion program and achieving excellent results with their independent sales
representative program.

Mark Murphy, national marketing director for True Blue Coffee Roasters, has had an excellent
response to the program from interested individuals. Due to the high volume of inquiries, he
has been able to sign on new independent sales representatives daily. “Our program has been
an overwhelming success,” Mr. Murphy said recently. “We continue to get inquiries from
across the nation, allowing us to choose the brightest and the best sales reps possible. Also,
we are extremely pleased that most of the inquiries have came from individuals who share our
deep commitment to social and environmental responsibility.”

True Blue Coffee Roasters chose to use an independent sales representative strategy for
their national expansion, eschewing more common methods such as using distributors. “Our
goal was to create a national market for our products, as well as provide employment for
people,” said Rob Luzader, the company's General Operations Manager And Roastmaster.

“We provide complete sales and marketing support for our representatives. And for those
times when it is needed, we provide morale support. We want our reps to feel as if we are all
on one team, the True Blue Team. If the reps need anything, they know we are a phone call
or an email away,” Mr. Luzader continued.

True Blue Coffee Roasters independent sales reps sell to wholesale business accounts- such
as organic and natural foods stores, gift shops, gourmet shops, grocery stores, restaurants,
hotels, etc. For more information about the independent sales representative program, please
visit True Blue Coffee Roasters' web site at http://www.trueblueroasters.com/salesrep.html

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit their website at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Robert Luzader- Chief Operations Officer, Linda L. Keller- Executive Vice President
27 Top Of The Hill Lane
PO Box 202
Old Fields, WV 26845
Phone: 304-538-7008
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Robert Luzader and/or Linda
Keller should contact (304)538-7008 or info@trueblueroasters.com