TBCR Press Release: Introduces Organic Fair Trade Ethiopian ...

True Blue Coffee Roasters Introduces Organic Fair Trade Ethiopian Sidamo De-caf

Old Fields, WV, September 1, 2007 -- When most people think of organic gourmet coffees,
they almost always think of the regular coffees. At the other end of the spectrum lies the
humble de-caf.

Contemplated and then forgotten, de-caf coffees have endured a legacy of lacking in taste
and character. True Blue Coffee Roasters, located in Old Fields, WV, recently set out on a
mission to correct this legacy and introduce America to the de-caf once again.

“We have recently acquired a new de-caffeinated coffee that we are sure consumers will
love,” Linda Keller, Executive Vice President of True Blue Coffee Roasters said. “Our new
premium gourmet organic de-caffeinated Ethiopian Sidamo is really opening peoples eyes to
the great taste that a good de-caf can possess.”

Ethiopian coffees are known for their great taste and explosive characteristics. “This new
organic Ethiopian Sidamo is de-caffeinated using the Swiss-Water Process,” Ms. Keller said.
“The Swiss-Water process leaves an incredibly clean green coffee with all of the interesting
and vital characteristics of the coffee left intact. We were pleasantly surprised to find this
de-caf retained the qualities that people look for in a great Ethiopian coffee.”

To introduce their customers to this exciting gourmet organic de-caffeinated Ethiopian
Sidamo, True Blue Coffee Roasters has decided to feature it as their “Coffee of the Month”
for September. “We will be putting this coffee on sale during September to give customers a
chance to enjoy its citrusy undertones and cocoa-like aftertaste,” Ms. Keller said. “One taste
of this explosive de-caf and people will be re-evaluating their reluctance to purchase and
drink de-caffeinated coffee.”

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit their website at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Robert Luzader- Chief Operations Officer, Linda L. Keller- Executive Vice President
27 Top Of The Hill Lane
PO Box 202
Old Fields, WV 26845
Phone: 304-538-7008
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Robert Luzader and/or Linda
Keller should contact (304)538-7008 or info@trueblueroasters.com