TBCR Press Release: Opens New Roasting Facility In Moorefield, WV

True Blue Coffee Roasters Opens New Roasting Facility In Moorefield, WV

Old Fields, WV, November 26, 2007 -- True Blue Coffee Roasters, the Old Fields, West-
Virginia-based Organic Fair Trade coffee roasting company, has recently opened its
Moorefield, WV artisan roasting and order fulfillment facility to meet the rising demand for the
company‘s fresh-roasted line of gourmet coffees.

The new artisan roasting facility will help the company to more efficiently fulfill and ship
orders without compromising the company‘s exacting standards. It also includes a loading
dock to ship large freight orders.

Robert Luzader, general operations manager for True Blue Coffee Roasters, has seen the
super-premium coffee roaster grow rapidly from its modest beginnings. Due to the company‘s
successful national sales expansion, True Blue Coffee Roasters had out-grown its previous
location. “Our national sales expansion has been an overwhelming success,” Mr. Luzader said
recently. “We realized that our former roasting facility in Old Fields was not going to support
our rapid growth and wanted to continue to be a vital part of Hardy County.”

Expect a public grand opening of the new facility, complete with tours, in the spring of 2008.

The company will continue to have a presence in Old Fields by continuing to use its former
facility as its new business office.

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit their website at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Robert Luzader- Chief Operations Officer
PO Box 202
27 Top Of The Hill Lane
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Robert Luzader should
contact (304) 434-4102 or info@trueblueroasters.com