TBCR Announces Coffee Blend For Memphis Brother Junipers Restaurant

True Blue Coffee Roasters Announces Custom Coffee Blend For Brother Juniper's
Restaurant In Memphis, TN

Old Fields, WV (Press Release - March 17, 2008)
True Blue Coffee Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee roasting
company, announced today a new custom Fair Trade Organic dark roast coffee blend
available exclusively at Brother Juniper's Restaurant in Memphis, TN.

Proudly named Brother Juniper's Supreme Dark House Blend, the new handcrafted blend is a
precise mixture of several types of 100% arabica coffee beans and is dark roasted to
perfection by True Blue's executive vice president and expert roaster, Linda Keller. It
produces characteristics that are extremely bold, rich and aromatic. The blend is the result of
a collaboration between True Blue Coffee Roasters and Brother Juniper's Restaurant.

Along with being brewed and served to Brother Juniper's customers, the new coffee blend will
also be available for purchase in 12oz bags at the restaurant and will join several other Fair
Trade Organic coffees from True Blue Coffee Roasters currently sold by Brother Juniper's.

Jonathan Koplin, owner of Brother Juniper's said, "True Blue Coffee Roasters has continuously
impressed me with their outstanding taste, quality, and service they have provided my
restaurant. But their Brother Juniper's Supreme Dark House Blend has taken our coffee to a
level I never expected. I was already amazed by my personal favorite, their Ethiopian
Yirgacheffe, but this new custom blend is just incredibile and our customers are thrilled."

Robert Luzader, chief operating officer of True Blue Coffee Roasters said, "We wanted to
create a custom dark roast blend as a token of our appreciation to Brother Juniper's.
Jonathan is continuously striving to bring Brother Juniper's customers the best dining
experience and has the highest quality standards possible for products served at his
restaurant. We are extremely excited that True Blue Coffee Roasters has exceeded
Jonathan's expectations with the new blend."

Since the new Brother Juniper's Supreme Dark Roast House Blend is available only at the
award-winning Brother Juniper's Restaurant in Memphis, TN, please stop in soon to experience
and savor the new custom Fair Trade Organic coffee blend.

About Brother Juniper's Restaurant
Food, Family and Community are the key ingredients to Brother Juniper’s award-winning,
nationally acclaimed restaurant. When walking through the doors of the humble house at
3519 Walker Avenue, Memphis, TN, it is soon apparent that Brother Juniper’s is not just an
ordinary breakfast restaurant. A family atmosphere warms the inside along with the aroma of
freshly baked bread, biscuits, pastries, and freshly ground, dark coffees. For more
information, visit Brother Juniper's Restaurant web site at http://www.BrotherJunipers.com

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their super-premium line of
gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit TrueBlueRoasters.com at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should contact
(304) 434-4102 or info@trueblueroasters.com