Eastside Mart In Providence Upgrades To Organic Fair Trade Coffee From True Blue

Eastside Mart Upgrades To Organic Fair Trade Coffee From True Blue Coffee Roasters

Old Fields, WV (Press Release - May 1, 2008)
True Blue Coffee Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee roasting
company, announced today their premium coffee is now being brewed and served at Eastside
Mart in Providence, RI.

Since purchasing Eastside Mart a year ago, the new owner has completely turned the
convenience store around and has continually expanded the store's product lines including
upgrading the coffee program. True Blue's Organic Fair Trade coffee was the perfect fit for
Eastside Mart's all-new coffee and sandwich island.

Eastside Mart is now much friendlier, brighter, and cleaner, and the customers are constantly
commenting on what a great job the new owner is doing to revitalize the business. The
owner has also been recognized by Providence mayor, David N. Cicilline, for economic
development.

Paul Smith, owner of Eastside Mart, said, "The deciding factor using True Blue Coffee
Roasters to upgrade my coffee program was Fair Trade Certification. All their coffee being
organic also caught my attention. It was what I was looking for. True Blue's great coffee
drives in our customers and will play a significant role in Eastside Mart's success. I plan on
sales of True Blue helping to put my 3 children through college."

Mark Murphy, chief marketing officer of True Blue Coffee Roasters, said, "It exciting that
Eastside Mart chose True Blue's Organic Fair Trade coffee to brew and serve their loyal
customers. The addition of True Blue completes the upgrade of Eastside Mart's coffee
program and gives them the best coffee available. They can also be reassured that their
purchase of Fair Trade Certified coffee helps small-scale farmers and their families."

Eastside Mart's latest additions include the RI Lottery and deli sandwiches as the
convenience store moves forward with its goal to suit all of its customers needs with brands
they love in a clean and friendly environment.

Mr. Smith plans to continue to expand his offerings with more all-natural and organic
products. He will be creating a section for healthier snacks soon and welcomes his customer's
feedback and special requests in order to ensure he's providing the products they are looking
for.

About Eastside Mart in Providence, RI
Eastside Mart is a family operated neighborhood convenience store located in Providence,
Rhode Island's beautiful east side at the corner of LLoyd and Elmgrove. Expect to find
fresh-brewed True Blue coffee, prompt and friendly service as well as daily newspapers,
Powerball tickets, deli sandwiches, organic milk, and much more. Eastside Mart is open 7 days
a week from 7am-10pm Sunday thru Wednesday, 7am to 11pm Thursday thru Saturday.

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the
public in July 2006. Exceedingly passionate and consistent with their premium line of gourmet
coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For their
customers, this guarantees a memorable gourmet coffee experience every time. For more
information, please visit TrueBlueRoasters.com at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should contact
(304) 434-4102 or info@trueblueroasters.com