True Blue Coffee Roasters Names Linda L. Keller Roastmaster

True Blue Coffee Roasters Names Linda L. Keller Roastmaster As Continued Growth
Shifts Management

Old Fields, WV (Press Release - March 28, 2008)
True Blue Coffee Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee roaster,
announced today that Linda L. Keller will assume the position of roastmaster previously held
by Rob Luzader, who will shift his main focus to day to day operations of the rapidly-growing
company as chief operations officer.

Keller, a co-founder and executive vice president of True Blue Coffee Roasters, has been
roasting professionally for about 2 years. She received her professional roaster training from
Luzader, who was trained by Ambex president Terry Davis in Clearwater, FL. She has been
heavily involved in the research and development of many True Blue gourmet coffee blends,
including the popular blend named for her mother- Edith Mae's Sunshine Blend.

Most recently, Keller developed the dark roast coffee blend being served exclusively at
Brother Juniper's Restaurant in Memphis, TN. The dark roast blend, named Brother Juniper's
Supreme Dark House Blend, has been a huge success and was the final test for Keller before
assuming the roastmaster title.

"It was a shock when Rob offered me the position of roastmaster. I absolutely love what I do
and am pleased that others feel I am worthy of such a big responsibility," said Keller. "I
pledge to follow in Roastmaster Rob's footsteps to provide the best coffee possible."

Luzader, who is also a co-founder of True Blue Coffee Roasters, saw the need for the
management shift as the company has seen tremendous growth over the past year. "I am
extremely proud to hand over the role of roastmaster to Linda. She has worked and trained
very hard for this. Her passion and commitment to providing the perfect roast is inspiring,"
said Luzader. "She will be a wonderful roastmaster, and I look forward to the coffees she will
produce in the future."

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly
roasts the freshest Organic Fair Trade gourmet coffees-which are available online, in retail
locations, and wholesale. Exceedingly passionate and consistent with their super-premium line
of gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For
their customers, this guarantees a memorable gourmet coffee experience every time. For
more information, please visit TrueBlueRoasters.com at http://www.trueblueroasters.com

Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should contact
(304) 434-4102 or info@trueblueroasters.com